Shopper Behaviour ...The Truth
Shoppers can’t tell you what they do and don’t do. Observing shoppers in-store is the only real way to understand their behaviours. Where do they go? How do they respond to promotions and new layouts, how do they handle products?
Fact Not Opinion
SRI reports on what shoppers actually do. Not what they say they do. Shopper sample sizes of thousands deliver a richness of output with a robust base.
Real World Results
Shoppers behave differently when they're being observed. SRI does its work without the shopper even being aware. The results reflect what actually goes on in the real world.
Pace, Volume, Quality
SRI uses advanced technology in visual data analysis. Projects involving vast quantities of detailed data are turned around faster than traditional research.