Covid 19 has put normal life on hold. It’s hard to find an area of life it hasn’t infiltrated. Given all this, it’s only natural that the virus has had a massive impact on global shopper behaviour. While most shops are shut, supermarkets the world over have been forced to adapt to incorporate vital health …
Covid-19… fewer shoppers=increased brand exposure Read More »
Competition from data rich ecommerce is forcing bricks and mortar retailers to adapt or die. In order to prosper, high street retailers need to understand what’s really going on inside their stores. Online shoppers’ behaviour is closely scrutinised and constantly monitored. As soon as a shopper logs on to an e-commerce website …
Retail’s Black Hole – what’s really going on inside stores? Read More »
Queuing may be quintessentially British but it’s indisputably bad for customer satisfaction. Which ultimately means it’s bad for sales. The-doom mongers may constantly predict the Armageddon of bricks and mortar shopping, but the reality is that there are still a wealth of shoppers that prefer to purchase instore rather than online. Ensuring …
£Millions lost at the checkout: the value of behavioural analytics Read More »
It is hard to see, read or hear any news article about traditional retail these days without hearing about footfall being down and shoppers deserting bricks and mortar. It’s not all doom and gloom though. There are some easy ways to avoid becoming victims of the ‘Amazon effect’. In particular, analysing behaviour of shopper’s instore …
Walkaways – the missing metric that could save Retail Read More »