Covid-19… fewer shoppers=increased brand exposure

Covid 19 has put normal life on hold.  It’s hard to find an area of life it hasn’t infiltrated.  Given all this, it’s only natural that the virus has had a massive impact on global shopper behaviour.  While most shops are shut, supermarkets the world over have been forced to adapt to incorporate vital health …

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Retail’s Black Hole – what’s really going on inside stores?

      Competition from data rich ecommerce is forcing bricks and mortar retailers to adapt or die. In order to prosper, high street retailers need to understand what’s really going on inside their stores. Online shoppers’ behaviour is closely scrutinised and constantly monitored. As soon as a shopper logs on to an e-commerce website …

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£Millions lost at the checkout: the value of behavioural analytics

      Queuing may be quintessentially British but it’s indisputably bad for customer satisfaction. Which ultimately means it’s bad for sales. The-doom mongers may constantly predict the Armageddon of bricks and mortar shopping, but the reality is that there are still a wealth of shoppers that prefer to purchase instore rather than online. Ensuring …

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Walkaways – the missing metric that could save Retail

It is hard to see, read or hear any news article about traditional retail these days without hearing about footfall being down and shoppers deserting bricks and mortar. It’s not all doom and gloom though. There are some easy ways to avoid becoming victims of the ‘Amazon effect’. In particular, analysing behaviour of shopper’s instore …

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Myth Busting

For as long as I care to remember the adage that 70% of purchase decisions are made in-store has floated around in conversations and articles in the retail community and been used as a justification for investment in in-store shopper marketing activity. In recent years there has been much conjecture over the 70% figure. So …

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Mission Control

When you ask people how much of a supermarket (how many aisles) they visit when they go shopping, a large proportion will tell you that they visit nearly all of it. In fact this is far from the truth. We know this from studying shopper behavior in supermarkets using CCTV video footage to monitor shopper traffic.

The draw of the store

Although the growth in on-line sales is unquestionable, that’s not a reason for retailers or manufacturers to take their eye off the ball with Bricks & Mortar.

In the UK a mere 4.4% of grocery sales are on-line and the IGD predicts that this will rise to 8.9% by 2019. OK that’s strong growth but it still leaves over 90% of sales to be accounted for by physical stores.

A similar picture is also abundantly clear in the US where bricks and mortar represents a massive 90% of total retail sales and remarkably the preference for the physical channel is stronger among teens than any other age group according to management consultants AT Kearney.

So there is clearly a healthy future for bricks and mortar in the retail mix, but with the transparency of the internet and the ability of shoppers to search, compare and buy products from across the globe from the comfort of their armchairs what lies behind the on-going draw of the physical store?