How do we look for things? Chances are that if you are like me at some point you will have lost something such as your keys and have had to try and find them. You will have gone first to the most logical places such as the key hooks by the door or the counter …
In his book Inside the Mind of the Shopper, US shopper insights pioneer Herb Sorensen states that “Shoppers only spend 20% of their time selecting purchases and 80% in transit” with the implication that retailers need to put products in the path of shoppers so they can spend less time walking and more time buying. …
This great lecture by Beau Lotto on light and colour got me thinking… So: Colour is important in telling us about our environment and the things in it. Colour is a function of the wave length of the illumination, the transmittance of the space between our eye and the object and the reflectance of the object. …
As traditional media fragments then the retail coal face becomes ever more important in the battle of brands to capture the attention of consumers en-mass. Little wonder then that shopper marketing and the research and insight which fuels it are becoming an increasingly significant element in many organisations marketing and communications mix. But marketing to …
We have a great opportunity for an Technical Manager to both implement and manage contractors for temporary and permanent IP camera installs in retail environments. You would need a good working understanding of server based IP camera installs, LAN and WAN implementation and also an ability and interest to perform R&D on the latest technologies …
This week we are installing cameras across two continents, covering the BWS category in stores in Romania and Columbia. We are working with our client, SABMiller, on both these exciting projects.
We are doing our first ever project in a bookmakers chain to measure the effectiveness of their in-store communications.
This week we are working on an insight piece for a shopper research project on a Drive Through alcohol store in Australia.
We’re heading to Tanzania this week to set up our cameras in a traditional African pub, a popular on-trade location for beer drinking! SABMiller are interested in consumer behaviour and how changing the physical aspects of the surrounding may positively impact their brand performance.
We’re kicking off a large scale convenience store project with PEPSICO in Middlesbrough, Swindon and Bristol.