The Observer

Walkaways – the missing metric that could save Retail

It is hard to see, read or hear any news article about traditional retail these days without hearing about footfall being down and shoppers deserting bricks and mortar. It’s not all doom and gloom though. There are some easy ways to avoid becoming victims of the ‘Amazon effect’. In particular, analysing behaviour of shopper’s instore …

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Myth Busting

For as long as I care to remember the adage that 70% of purchase decisions are made in-store has floated around in conversations and articles in the retail community and been used as a justification for investment in in-store shopper marketing activity. In recent years there has been much conjecture over the 70% figure. So …

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Mission Control

When you ask people how much of a supermarket (how many aisles) they visit when they go shopping, a large proportion will tell you that they visit nearly all of it. In fact this is far from the truth. We know this from studying shopper behavior in supermarkets using CCTV video footage to monitor shopper traffic.

The draw of the store

Although the growth in on-line sales is unquestionable, that’s not a reason for retailers or manufacturers to take their eye off the ball with Bricks & Mortar.

In the UK a mere 4.4% of grocery sales are on-line and the IGD predicts that this will rise to 8.9% by 2019. OK that’s strong growth but it still leaves over 90% of sales to be accounted for by physical stores.

A similar picture is also abundantly clear in the US where bricks and mortar represents a massive 90% of total retail sales and remarkably the preference for the physical channel is stronger among teens than any other age group according to management consultants AT Kearney.

So there is clearly a healthy future for bricks and mortar in the retail mix, but with the transparency of the internet and the ability of shoppers to search, compare and buy products from across the globe from the comfort of their armchairs what lies behind the on-going draw of the physical store?

Find Time

How do we look for things? Chances are that if you are like me at some point you will have lost something such as your keys and have had to try and find them. You will have gone first to the most logical places such as the key hooks by the door or the counter …

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Time To Shop

In his book Inside the Mind of the Shopper, US shopper insights pioneer Herb Sorensen states that “Shoppers only spend 20% of their time selecting purchases and 80% in transit” with the implication that retailers need to put products in the path of shoppers so they can spend less time walking and more time buying. …

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Seeing The Light

This great lecture by Beau Lotto on light and colour got me thinking…   So: Colour is important in telling us about our environment and the things in it. Colour is a function of the wave length of the illumination, the transmittance of the space between our eye and the object and the reflectance of the object. …

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