bricks and mortar retail

Covid-19… fewer shoppers=increased brand exposure

Covid 19 has put normal life on hold.  It’s hard to find an area of life it hasn’t infiltrated.  Given all this, it’s only natural that the virus has had a massive impact on global shopper behaviour.  While most shops are shut, supermarkets the world over have been forced to adapt to incorporate vital health …

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Retail’s Black Hole – what’s really going on inside stores?

      Competition from data rich ecommerce is forcing bricks and mortar retailers to adapt or die. In order to prosper, high street retailers need to understand what’s really going on inside their stores. Online shoppers’ behaviour is closely scrutinised and constantly monitored. As soon as a shopper logs on to an e-commerce website …

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