Competition from data rich ecommerce is forcing bricks and mortar retailers to adapt or die. In order to prosper, high street retailers need to understand what’s really going on inside their stores. Online shoppers’ behaviour is closely scrutinised and constantly monitored. As soon as a shopper logs on to an e-commerce website …
We have a great opportunity for an Technical Manager to both implement and manage contractors for temporary and permanent IP camera installs in retail environments. You would need a good working understanding of server based IP camera installs, LAN and WAN implementation and also an ability and interest to perform R&D on the latest technologies …
This week we are installing cameras across two continents, covering the BWS category in stores in Romania and Columbia. We are working with our client, SABMiller, on both these exciting projects.
We are doing our first ever project in a bookmakers chain to measure the effectiveness of their in-store communications.
This week we are working on an insight piece for a shopper research project on a Drive Through alcohol store in Australia.
We’re heading to Tanzania this week to set up our cameras in a traditional African pub, a popular on-trade location for beer drinking! SABMiller are interested in consumer behaviour and how changing the physical aspects of the surrounding may positively impact their brand performance.
We’re kicking off a large scale convenience store project with PEPSICO in Middlesbrough, Swindon and Bristol.
SRI is working with Vodafone to assist them in testing new store designs. We are currently filming the first phase of the initiatives in Nottingham and Glasgow, with the second phase due to commence next month.
We are in Mexico this week to measure the effects of Diageo’s multi-channel, Mother’s Day advertising campaign to promote Baileys as a gift to mums.
ASDA is using SRI’s video analytics to measure the impact of in-store digital screen media at their innovation led superstore in York. Our flexible software and tools allow us to deliver insights on different aspects of shopping experiences, and in particular the shopper reaction to the digital media.