80% of the choices that shoppers make in-store take less than 20 seconds…
At Shopper Retail Insight we regularly measure the time that each of thousands of shoppers spend browsing and selecting products from the supermarket shelves. Compiling this information across categories and retailers we have found that on 80% of occasions the time between starting to browse and selecting an item is less than 20 seconds and on 50% of occasions it is less than 10 seconds.
That’s not very much time to play with and highlights the unconscious and habitual nature of shopping.
With snap judgements commonplace, your packaging, placement and value proposition need to be crystal clear if your product is going to be seen and selected.