P&G Extends Collaboration

Following the success of work with P&G in the beauty category, our partnership with P&G has now evolved in to two other major grocery markets. Both the household and baby care categories have now used SRI’s video analytics service to generate new insights and opportunities. Over 6,000 shoppers were included in these projects and the response from both P&G and Tesco, theretail partner, have been outstanding.

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