In a partnership with leading market insight company Koji. The SRI shopper analytics service has been used on a project with a global confectionary brand in Australia. The aim of the study was to identify opportunities to increase sales conversion for the confectionary category within a major discount department store chain.
This is the first time that SRI has worked with the Australian market and it is the pioneering work that Koji has done that has enabled this to happen. Charles Offer, retail director of SRI, says: ‘Koji has done a fantastic job in releasing the potential of advanced shopper behaviour analytics in Australia. We are delighted to be working with them and it provides further proof of the global interest in understanding how shoppers behave’.
Angela Jennings, account director at Koji, says: ‘We believe video analytics offers significant opportunities for both manufacturers and retailers to better understand shoppers and their behaviour in store. It is certainly an area we are keen to develop further within the Australian market and we are looking forward to working with SRI on that journey.’