What we do

SRI’s behaviour analytics platform processes an unparalleled volume, depth and breadth of data continuously and at speed, helping clients easily deliver actionable results. 


SRI’s advanced analytics applies artificial intelligence and customer tagging to code the precise behaviour of 000s of shoppers.  Our technology delivers action focused results quickly and at scale.

Real World Data

SRI insight is hard coded behavioural data, not claimed data. It focuses on what actually happens, enabling our clients to implement transformational change in the customer environment.


The scientific principles that drive SRI mean coding principles and methodology is repeated across every retail channel and geography.  Our benchmarking is getting ever more sophisticated and clients are using these insights to spread best practise around the world